My Most Un-favorite Commercial

photography of girl riding bike beside man
Photo by Lgh_9 on

Like most people, I don’t enjoy commercials and like most people there are some I dislike more than others.

For instance, I’m thinking of recording all programs (so I can fast forward the commercials) between now and the election because I’ve already overdosed on political ads. And I know enough about Peloton to last me for a lifetime.

But there is one commercial that goes deeper than simple annoyance. Every time I see it, I want to scream not only at the kid, but also her father.

Yep! I’m talking about the raisin bran ad. The girl is getting ready to go off on a bike ride and the father says, “Are you sure you don’t want me to come with you?”

The girl says, “I’m very sure.”

The dad says, “Well, make good choices.”

OK. So far, so good, but then the girl turns around with a “look” on her face and says to her dad, “YOU make good choices.” And, there’s just something about the sassy-attitude way she responds  … Well, let’s just say, if I said THAT in THAT way to MY dad, my bike ride would have abruptly been over BEFORE I got out of the driveway.

Maybe the commercial doesn’t bother you and maybe it’s just me, but I cringe every time I see it. I think of it as one more instance of a kid being disrespectful to her parent.

Because there’s a lot of that going on lately. Not only on TV, but in real life. Yet, the Bible tells us just the opposite. Kids are to honor their parents. (Ephesians 6:2) The first time we read these words is back in Exodus 12 in the list of the Ten Commandments. “Honor your father and your mother, that your days may be long in the land that the Lord your God is giving you. The thought behind this, of course, is that children who disobey authority often have a hard life and children who respect their parents and are obedient have a better life.

Paul goes further in Ephesians: Fathers, do not provoke your children to anger, but bring them up in the discipline and instruction of the Lord. And even though Paul doesn’t specifically say “mother” in this verse, I think we can assume that moms aren’t supposed to provoke their kids either. We are to teach right behavior by encouraging rather than frustrating our kids.

And their obedience is more than just doing what we asked, obedience also requires a good attitude and no back talk.

We are to teach our kids to honor, respect and obey. And those character traits need to be part of their early training before it’s too late. (Teaching a three-year-old obedience and respect is a lot easier than teaching those same traits to a 13-year-old.)

Here are some great verses to study with your kids.

Proverbs 1:8-9 — Hear, my son, your father’s instruction, and forsake not your mother’s teaching, for they are a graceful garland for your head and pendants for your neck.

Proverbs 13:1 —  A wise son hears his father’s instruction, but a scoffer does not listen to rebuke.

Proverbs 29:17 Discipline your son, and he will give you rest; he will give delight to your heart.

Romans 1:30Slanderers, haters of God, insolent, haughty, boastful, inventors of evil, disobedient to parents.

Colossians 3:20 —  Children, obey your parents in everything, for this pleases the Lord.


Respect toward parents is part of good training. God commands it and respectful kids certainly make life easier for the entire family.

I’m just hoping that someday I’ll watch that commercial and when the dad says, “Make good choices,” the daughter will simply say with a smile on her face, “Yes, dad.”





  1. Well said, Linda! Although I have not seen this commercial (maybe west coast stations don’t have it yet) there are several others at which I cringe. It seems sneaky and intentional how homosexuality is promoted as “the norm”. I just turn my head to save my brain from being constantly bombarded with the message.


    1. So many of the parental disrespect commercials are subtle – like this one. Like the girl is the smart one and the dad is the dumb one.


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